Traction House
UX/UI Designer
Who is Traction House?
Traction House helps you track your target market’s online behaviour and gains insights into decision making process in order to run efficient marketing campaigns.
The challenge
Traction House approached me with an initial concept to create a B2B web app/app for lead generation.
Mood board
Style tile
Traction House approached me with the idea of a B2B web app to help businesses quickly and easily generate and manage leads. I created a distinct personality for Traction House that helps them stand apart while still maintaining and improving functionality. Users can now; Connect to new leads, get reports and manage & Organize their leads.